ROI and Social Media

  There is no specific right answer when it comes to social media and ROI. There are a myriad of ways in which one can measure the ROI for their social media efforts. In truth it comes down to the objectives and goals of the organization.   This infographic from CouponCabin gives a nice starting […]

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What Customers are Really Thinking When They See Your Landing Pages

Often times when I sit down with clients to work on their landing pages they lay down a list of bullet points about the benefits of their product or service. I say, “Great, these are a good starting point! But what is the results the customer is looking for or that you are promising?” The […]

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How to Travel: 21 Contrarian Rules

(Photo credit: Moyan Brenn) This is a tactical post on travel from Ryan Holiday, who’s written on this blog before about the pragmatism of Stoicism and lessons learned as Director of Marketing for … David A Olsen’s insight: Every now and again I like to post a departure from marketing or business and give you […]

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The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

Are you making the most of Gmail’s new inbox design? Here’s what’s changed and tips on taking advantage of the new layout. See it on Scoop.it, via Freaky Smart Marketing Related articles Why You Shouldn’t Be Afraid of the New Gmail Tabs How Gmail’s New Inbox Is Affecting Open Rates Gmail Changes How It Deals […]

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How to Get More Retweets on Twitter

Twitter can make content flow across the web. Used well and it will lead to more sales and brand awareness. Here are 10 tips on how to get more retweets David A Olsen’s insight: Twitter can be a great tool for marketing. Who cares if you have a 1,000,000 followers who never buy a thing […]

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7 Mobile Usage Stats You Didn’t Know Yesterday

eMarketer released a new mobile report this past week called “Mobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications.” So what did we learn from the report? Mobile marketing has been growing exponentially over the past couple of years. Due tot eh rapid growth more and more companies are jumping onto the mobile […]

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How to Increase your Facebook Likes with a Small Budget: Case Study

The art and science of Facebook advertising is a challenge. The questions such as, who should I target, what headline do I use and what budget should I set are just some of the questions that goes through each marketers mind. David A Olsen’s insight: This is an interesting case study. Jeff Bullas based his […]

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Video Marketing Makes A Difference

You know how hard it is sometimes to get your story out to your target market and promote yourself. Many businesses rely on online videos. YouTube has become the biggest search engine on the internet with 100′s of thousands of video downloads every day. Taking advantage of online video is the only smart thing to […]

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Mobile Apps are a Good Idea!

Don’t Be A Mobile Marketing Zombie: Why Mobile Apps Are A Good Idea!

I am sure you have heard all the buzz about mobile marketing being the next great thing? The fact is…it is! There are many different tools available for use within a mobile marketing strategy. Here are several issues to take into consideration when starting a mobile marketing strategy. Take advantage of the dedicated short code. […]

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